IT Strategy class paper - Read case and discuss current challenges & Study

IT Strategy class paper - Read and discuss current challenges & recommendations - Case Study Example The industry gradually gave birth to other related industries like elevator services, maintenance etc (Otisline, 2). Otis Elevators always remained on top of the competition. Since the time it was founded, it managed to form and maintain its reputation as the best in the industry of elevators. The fact that it provided services along with the product made it even more popular and the quality remained credible. Owing to its reputation customers were often willing to pay premium price for Otis’ services (Otisline, 1). Otis elevators had three branches: Otis Hydraulics (for up to 6 story buildings), Otis Geared (for 24 story buildings) and Otis Gearless for higher buildings. The state-of-the-art elevators with higher capacity than usual, Otis was customers’ first choice (Otisline, 1). Otis was divided in four geographical areas: North American Operations, Latin American Operations, Pacific Area Operations and European Transcontinental Operations. North American Operation (NAO) had the most widely dispersed customer base because of the large geographical area it catered to and also because there was a variety of customers to attend. The need to develop easy communication with the customers occurred and so Otisline was formed (Otisline, 1). Otisline was the main customer service centre of Otis NAO. It was established so that customers could easily contact the company, give feedback, lodge complaints etc. This way, Otis secured its customers’ loyalty by developing easy communication. Otis was a decentralized organization but the new system it installed, Otisline, was centralized. A centralized system was launched for focusing on faster responses to callbacks. Customer’s rate quality of services according to the way they are responded by the firm and the time it takes for responding. Commercial answering services were used for non-prime-time call backs and the

Business Project Management Essay Example | Topics and Well Written Essays - 3500 words

Business Project Management - Essay Example The researcher states that before initializing a project, project manager and team must be sure about the structure of the host firm because it influences their project and the operations they seek to perform. In addition, the culture of an organization is composed of certain attributes such as values, attitudes, viewpoints and behaviors of its staff members. In addition, it demonstrates the established principles and values of the organization, infusing all the activities which a corporation performs. In simple words, it can make a project a success or a failure. However, the perfect organizational culture is that in which projects are well thought-out in strategic management and are executed to promote and support a firm’s corporate strategy and corporate goals. As a result, top management pays more attention to them and assigns more and more organization’s resources to allow them to be successful. Here strategic management is the discipline of building, implementing, and assessing cross-functional decisions that facilitate a corporation to attain its goals. Moreover, each corporation has its own model organizational culture, operating systems and inside and outside resources to attain this. In addition, at the present it is necessary for the project managers to be familiar with the cultural, organizational and social environments adjacent the project. It could be done by recognizing the stakeholders and their capability to have an effect on the project. Thus, it could lead towards the likelihood of influencing project surroundings in an optimistic manner. Therefore, the any kind of risks could be considerably diminished; however failure to adopt such a way could unavoidably lead to a less than acceptable ending. In addition, the successful project managers would be familiar with the importance to put some effort in changing or improving the organizational culture for the benefit of the project stakeholders. In this scenario, it is the responsib ility of every team member of a project, undeniably every employee of the organization, needs to be influenced to express the attitude that, just as they are stakeholders, as well as every other project stakeholder is also vital (Wideman, 2001). Moreover, the organization's culture plays a significant role in success rate of projects. Take into account that this is about projects all throughout a corporation, not just about one specific project. In addition, the culture of a host organization plays possibly the major role in whether their organization is flourishing in running projects. On the other hand, if a supplier firm faces challenges running projects productively with the host firm, they cannot blame the project managers. In fact, they are struggling surrounded by a culture that is not in support of their struggle. Thus, it is essential for the project manager as well as the top management of the supplier firm to identify and assess the culture of the host organization. Until they are

St Judes Research Hospital Essay Example for Free

St Judes Research Hospital Essay â€Å"Shortly after Hayden’s fifth birthday, he began having headaches and nausea. At first, the doctor thought he had migraines and asked his mother to keep a record of when his head hurt. After only a short period of time, Hayden’s headaches grew more frequent. Then, he began having trouble with the vision in his right eye causing him to see double. It was at this point, his mother knew there was a bigger issue at hand. Hayden was referred to an ophthalmologist for further testing. When the doctor examined Hayden’s eyes closely, he saw abnormal swelling and immediately ordered a CT scan. The results were upsetting: There was a mass on Hayden’s brain. He underwent surgery to remove the tumor, after which a biopsy revealed more devastating news: Hayden suffered from a type of brain tumor called Medulloblastoma. Hayden’s parents had heard about St. Jude’s Children’s Research Hospital and immediately asked their doctor for a referral. † Hayden’s story comes from St. Jude’s Research Hospital website. He’s featured as this month’s â€Å"Patient of the Month†. Hayden is an adorable 6 year old boy with a beautiful smile. Other than the fact that he has no hair, you would never know that he’s been through more than most of us will endure in a lifetime. What is Medulloblastoma? It’s a highly malignant primary brain tumor which is most common in children. Re-occurrence of Medulloblastoma is almost always fatal, so fast evasive treatment is critical the first time it’s diagnosed. There are several sound reasons’ to support the St.  Jude’s Research Hospital. I’m going to tell you why you should support St. Jude’s Research Hospital, starting with its humble beginnings as a good deed by a wealthy famous man turning a personal promise into one of the most successful charities in the United States and ending with the impact it’s had on medicine today. A A good deed by a famous, wealthy man doesn’t seem all that remarkable. Hollywood stars do it all the time. But this story is particularly significant. St. Jude’s Research Hospital was founded by television star Danny Thomas. He worked with the likes of Doris Day and acted in roles on The Dick Van Dyke Show, The Andy Griffith Show and The Mob Squad. His professional career was a resume that spanned several decades. But his most remarkable accomplishment was the foundation of St. Jude’s Research Hospital. Danny Thomas was a devout catholic. Early in his career, while still a struggling actor with a new family he prayed for an answer on how to proceed in his life. He made a promise to build a shrine in honor of St.  Jude, the patron saint of hopeless causes, if he could only proceed with and find success in his career as an entertainer. He never forgot that prayer or that promise. The shrine he built was opened in 1962 in Memphis Tennessee and stands today as a pillar of hope for families of children with cancer around the world. St. Jude’s Research Hospital was founded on the premise that any needy child would be able to receive care regardless of race, religion or the ability to pay, a hospital where no suffering child would be turned away. Danny Thomas lived until 1991 to witness the miracle his promise to St. Jude created. His children continue to participate and avidly support St. Jude’s Research Hospital today. Without a most sincere prayer of faith during a time of great need, this world could have been in a very different place. B Cone Communications, a public relations and marketing agency puts together an annual list of the top 100 non-profit power brand companies in the US. St. Jude’s Research Hospital ranks #18 on the list with top leaders such as: 1.  YMCA 2. United Way 3. American Red Cross This is significant considering St. Jude’s is one hospital accomplishing this. The other charities I mentioned are based all over the country. St. Jude boasts nearly 5 million donors and 1 million volunteers. St. Jude was named for the 6th year in a row as one of the top institutions in the annual â€Å"Best Places to Work in Academia† by Scientist Magazine in July 2011. They are one of the best employers as a research and learning hospital. St.  Jude’s Research Hospital follows the Better Business Bureau â€Å"Wise Giving Alliance Standards for Charity Accountability†. This means that St. Jude’s Research Hospital fully discloses basic information about their services and their fundraising. There is nothing to hide! You have a right as the consumer and donor to ask those questions and you can find that information. What are the differences between St. Jude’s and other charities? Most charities focus on one key marketing or fundraising area. St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the â€Å"Dream Home Giveaway†, the â€Å"Thanks and Giving Campaign† and the radio-a-thon â€Å"Country Cares†. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s â€Å"Thanks and Giving Campaign† during this past holiday season. No opportunity is turned away. Comparing St.  Jude’s Research Hospital with other powerhouse charities such as The Susan G Koman foundation and American Cancer Society here are a few facts to consider: * The CEO for The Susan G Koman Foundation doesn’t make any money – she is the founder and therefore choses to forgo that expense leaving it in the foundation’s budget. The Susan G Koman Foundation is much smaller than St. Jude’s when talking about total revenue. Susan G Koman foundation keeps their general and administrative expenses well below 10% of their annual revenue in order to give back through outreach programs and funding valuable research. The CEO for the American Cancer Society has an income of almost a million dollars a year. Preventcancer. com reported in 1988 that the American Cancer Society was the world’s wealthiest non-profit institution. Only 26% went to medical research programs and the rest to operating expenses which included about 60% for generous salaries, pensions, executive benefits and overhead. Nationally, less that 16 percent of all money raised is spent on direct services to cancer victims. * The CEO for St. Jude’s Research Hospital has an income that’s less than 200,000 a year. In 2009, 74% of St.  Jude’s revenue went to patient care, research and education, training and community services, 17% to fundraising and only 9 percent to administrative costs. Why do I tell you these numbers? According to the August 2010 Charity Navigator CEO Compensation Study, the average median income for the CEO of a Charity is in the 100,000 to 200,000 dollar annual income range and it is considered healthy to pay income for CEO’s rather than expect free services for a number of reasons. The differences in the percentages of revenue going to research, treatment or administrative expenses tell the real story though. St. Jude’s uses many powerful connections, they have a â€Å"star-studded roster† like many charitable foundations, they’ve made brilliant marketing decisions and created a variety of programs which reach out to a much wider variety of consumers and business’ than other charities of its kind. C Today St. Jude’s Research Hospital is internationally recognized. St. Jude’s is a pioneer in research and treatment of children with cancer and other catastrophic diseases: 1. They are the first and only comprehensive cancer care center devoted only to children funded by the national cancer institute 2.  They are the only private cancer center in the US committed to caring for and supporting children with cancer and other catastrophic diseases regardless of the family’s financial or healthcare resources. 3. Ranked as one of the best pediatric cancer hospitals in the country 4. They coordinate several cancer studies and continues to do pediatric cancer research 5. They are also now the leader in sickle cell disease research 6. They play a significant role in the research for influenza. 7. They treat over 5,700 patients per year

Zara Is A Phenomenon In The Textile Industry Marketing Essay

Zara Is A Phenomenon In The Textile Industry Marketing Essay Because of its history and leadership long time in its industry, zara is one of the largest internal fashion companies, its belong to inditex one of largest distribution groups in the world. The company particular business model is customer-based and includes the design, manufacture, distribution and sale of it products through an extensive network of group owned shops. Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain. During the 1980s, Ortega started changing the design, manufacturing and distribution process to reduce lead times and react to new trends in a quicker way, in what he called instant fashions. The company based its improvements in the use of information technologies and using groups of designers instead of individuals. Zaras business model can be broken down into three basic components: concept, capabilities, and value drivers. Zaras fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. Josà © Marà ­a Castellano, CEO of Inditex stated that the fashion world is in constant flux and is driven not by supply but by customer demand. We need to give consumers what they want, and if I go to South America or Asia to make clothes, I simply cant move fast enough.    This highlights the importance of this quick response time to Zaras operations. Marketing is another key element in the production of fast fashion. Two approaches are currently being used by companies as market strategies; the difference is the amount of financial capital spent on advertisements. While some companies invest in advertising, fast fashion mega firm Primark operates with no advertising. Primark instead invests in store layout, shop fit and visual merchandising to create an instant hook. The instant hook creates an enjoyable shopping experience, resulting in the continuous return of customers. Research shows that seventy five percent of consumers decisions are made in front of the fixture within three seconds. The alternative spending of Primark also allows the retailer to pass the benefits of a cost saving back to the consumer and maintain the companys price structure of producing garments at a lower cost Production. Generally speaking we can say Zara`s competitors are all quite big competitors that have actually reached international markets, all starting from spain with huge local distribution, that makes the market quite inflexible, as they apparently are doing the same, and that customers are stable, may be because of the nature of the product.(Diana)p37 Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design, manufacture, and distribute garments to retail stores in as little as three weeks. Zaras target market is comprised of urban, fashion-conscious consumers who shop frequently for the latest trends.    Currently under debate is a proposed upgrade to the POS system throughout the Zara chain.    With over 950 stores, this would be a huge undertaking for Inditex, Zaras parent company. The current DOS-based system meets the needs of the company, and despite some of the benefits of upgrading, it is best to continue with the current system in place. (Fortune magazine) Zara derives its competitive advantage from an astute use of information and technology. All of its stores are electronically linked to the companys headquarters near La Coruna, a midsized city on the northwest coast of Spain. Store managers monitor how merchandise is selling and transmit this information, as well as customer requests, to headquarters. The role of the store manager goes way beyond that of Gap and HM, says Wills of Goldman Sachs. Together with trend-spotters who travel the globe in search of new fashion, store managers make sure their designers have access to real-time information when deciding with the commercial team on the fabric, cut, and price points of a new garment. Sustain Competitive Advantage The concept of Quick Response (QR) is used to create new, fresh products while also drawing consumers back to the retail experience for consecutive visits. Quick response also makes it possible for new technologies to increase production and efficiency. The Spanish mega chain Zara has become the global model for how to decrease the time between design and production. This production short cut enables Zara to manufacture over 30,000 units of product every year to nearly 1,600 stores in 58 countries. New items are delivered twice a week to the stores, reducing the time between initial sale and replenishment. As a result, the shortened time period improves consumers garment choices and product availability. The SWOT analysis technique lends itself to napkin planning and snapshot insights. To conduct a SWOT analysis, draw a vertical line in the center of your napkin (or whiteboard or flipchart), intersected by a horizontal line. Now you have four quadrants where youll sketch your companys situation.(Dr. Ralph ) Web catalog sites are essentially wholesale or retail order-taking terminals. Zara is carrying products from dozens or thousands of it parent company inditex. But what is the product? Our own store is the product here. We are building an online brand that we hope will represent the kind of store where people can find and purchase just what they want. We market our product lines through HTML e-mail fliers (see http://www.wilsonweb.com/wmt5/html-email-multi.htm), by pushing the customer to the web site saying, Come here, come to our store out of all the other choices on the Web. We have what youre looking for. One way to look at an online catalog site is as a shopping service that helps our customers find what they want among their carefully selected collection of best-of-class products. Custom services, too, can be viewed as products. One of the keys to success was to define the standard product carefully, clarifying what was included in the standard website, and what items were considered add-ons. but a 12-page website that included a single response form, custom graphic header, background, menu system, certain marketing elements, etc. When zara package its services into clearly-defined bundles, they become a product that is clear to the customer and therefore saleable. Companys service packages constitute the product line. Information products. One of the favourite sites is http://Britannica.com ; the website that includes the entire Encyclopaedia Britannica free to the visitor. What a wealth of material ; a great example of an information product (in this case, a free product). An online newspaper is another example of an information product, as well as our E-Commerce Research Room (http://www.wilsonweb.com/research/). Zara has done a good job by subscribing the encyclopaedia. place Place is supposed to signify the physical distribution channel, getting the goods to the customer. Yes, the Internet is either the point of contact or the point of sale, but the FAILURE to consider the distribution channel dooms many online businesses. In this issue well look at the problems and the marketing decisions that online business people are forced to make. Services are typically delivered digitally online, or with the Internet used to generate leads, and the service being delivered in person by a local vendor. The Eight Essential Types of Internet Promotion 1. Search engines Many people, perhaps even a majority of people, will use search engines and the Yahoo! directory to find what theyre looking for on the Web. So the place to start in promotion is to design web pages that will be indexed well by the search engines, using descriptive titles and accurate META tags. 2. Linking strategies Linking strategies are a second essential type of site promotion. The more links pointing to the site, the more traffic it will experience (and the greater perceived popularity will rank Zara higher in the search engines). Another popular method is to join a banner exchange. For every two banners displayed on the site promoting other businesses, one of Zaras banners will be shown an another member site. The biggest exchange is Microsoft bCentral LinkExchange. http://adnetwork.bcentral.com/. Another important form of linking promotion involves paying affiliates for sales resulting from links to Zara site. 3. Viral strategies An increasingly important process is to design a strategy that encourages others to carry Zara marketing message via e-mail, using their own network of relationships ; and preferably their own resources. This is called viral marketing after the way viruses multiply rapidly in a cell, commandeering the cells resources to do the viruss bidding. The classic example is HotMail.com, a free e-mail system. Each e-mail message (sent by definition to a persons own friends and associates) carries a message encouraging the recipient to sign up for a HotMail account, too. Another example is postcard or greeting cards, each of which carries a message encouraging the recipient to send a card to a friend carrying the siteowners marketing message. If zara can write quality articles, we can offer them to others to use on their websites or in their newsletters, each article carrying a link to Zara website. Public relations to get press coverage is a kind of viral strategy, if the company think about it. 4. Public relations Public relations, the task of getting press coverage, is still a vital type of site promotion. News release picked up by several print and/or Internet publications its will get a tremendous boost in traffic, all for free, letting the news periodicals network carry our marketing message. Of course, nothings really free. We will need to have a truly newsworthy event, contest, free service, chat room ; or something ; or no decent publication will consider it news. Coming up with free services and events isnt inexpensive, but the ensuing publicity can be excellent ; we may get an unbiased editorial recommendations that we couldnt purchase for any amount of money. 5. Traditional media Dont discount traditional media in promoting our website ; news releases, of course, as well as paid advertising. A very effective way to promote our site is to place a small display ad in a targeted trade publication, offering some teaser copy and pointing readers to our URL or an auto-responder e-mail address for more information. This way the site serves as an online brochure, providing full information to interested shoppers day and night. A no-brainer is to make sure that all our companys literature, cards, letterheads, and envelopes carry our website URL. http://www.amazon.com/exec/obidos/ASIN/0395906253/wilsoninternetseIf were immersed in the Internet, we may have forgotten that most people still get the majority of their marketing messages through traditional channels. 6. E-mail Publishing The company has to be married to an e-mail publication. The website is the shy partner who passively waits for people to come to him. But the e-mail publication is the bold, active partner who goes out to where people are and invites them to come meet her groom. Together they make a great couple. E-mail : publishing is primarily a way to conserve the people who have shown some interest in the business by coming to zara website or responding to one of the offers. One of the highest priorities of the website MUST be to get the visitor to sign up for the free newsletter or discussion list or updates publication. Offer a variety of inducements ; entry into a contest, a free gift, a free coupon ; whatever it must do to insure a steady stream of subscribers to the newsletter. Once they are subscribers ; if we give them content they enjoy and learn from ; theyll stay with Zara for years, and we can gently build their trust month after month. When theyre ready to make a purchase, the site is at the top of their mind, and theyll probably buy from Zara. With so much SPAM (unsolicited e-mail) abounding, its too easy for recipients to mistake the promotion for just another ad, and unsubscribe forever. Though an occasional promotional e-mail may be okay, the marketing messages in the context of ne ws and helpful information is much more effective, and builds loyalty that can never gain by just bombarding the customers with ads. 7. Networking An extremely important way to promote the website is through networking. Networking isnt quick, but its the basis of relationships that will grow your business through word-of-mouth over the years. 8. Paid advertising It is notice that most of the first seven types of Internet Marketing can be done in-house relatively inexpensively (with the possible exception of search engine positioning). Of course, the company may be able to find a marketing firm to which it can outsource some of these functions, but it can probably do a fine job in-house ; after all, its our business, and staffs are the one who can promote it most effectively. But there comes a point that to get wider exposure, to break into the consciousness of the thousands of people who never haunt it end of the Web, the company may need to resort to paid advertising. Paying high traffic sites or Internet publications to include a graphic or link that will channel large numbers of people to the site. There are several popular forms of paid advertising, with new approaches cropping up all the time: Pricing Strategy as Part of Zara Internet Marketing Plan Pricing Approaches Of course, pricing isnt just scientific. It has a lot to do with your particular niche on the Internet, and how youve determined you can best succeed. Here are some demand-oriented approaches to pricing: Skimming pricing. When offering a new or innovative product it can initially charge a high price, since the early adopters arent very price sensitive. Then lower prices to skim off the next layer of buyers, etc. Eventually, the price will drop as the product matures and competitors offer lower prices. Penetration pricing. Zara have to set a low initial price in order to penetrate quickly into the mass market. A low initial price discourages competitors from entering the market, and is the best approach when many segments of the market are price sensitive. Prestige pricing. Cheap products are not taken seriously by some buyers unless they are priced at a particular level. Demand-backward pricing is sometimes used by manufacturers. First, they determine the price consumers are willing to pay for a product using an approach such as Make Your Price Sell! (http://sales.sitesell.com/myps ) automates. Then they work backward through the standard markups taken by retailers and wholesalers to come up with the price they can charge wholesalers for the product. Bundle pricing is offering two or more products together in a single package price. This can offer savings to both the buyer and to the seller, who saves the cost of marketing both products separately. And the customer is willing to pay more because he perceives that he is getting a lot more, even though the cost to the seller may not really be that much more. Here are some cost-oriented approaches to pricing: Standard mark-up pricing. Typically a manufacturer marks his price up 15% over his costs, a wholesaler 20% over his costs, and a retailer 40% over his costs. The retailer gets a larger markup based on the idea that, since he is closest to the end user, he is required to spend more services and individual attention meeting the buyers needs. Cost-plus pricing adds a small percentage to the retailers costs and cost plus 5% sounds so modest in ads for new cars! Ah! If only it were that simple. 🙂 Experience curve pricing assumes that it costs a company less to produce a product or provide a service over time, since learning will make them more efficient. Then there are competition-oriented approaches to pricing: Above-, at-, or below-market pricing. Certain stores advertise low cost or discount pricing. Others price at the market, while others deliberately price above-the-market at premium prices to attract prestige buyers. Loss-leader pricing works on the basis of losing money on certain very low priced advertised products to get customers in the door who will buy other products at the same time. Flexible-price policies offer the same product to customers at different negotiated prices. for example inditex, give out its product at negotiated prices. Many B2B sales depend on negotiated contracts. 8 Ways to Learn about the Site Visitors According to Dr. Ralph we can learn about our visitors in a number of ways. But before we look at any of them, our main concern has to be the issue of privacy. One of the visitors concerns is the steady erosion of his privacy. 1. Monitor E-Mail Inquiries and Complaints Its vital that the company find a way to monitor e-mail inquiries and complaints from the site visitors. Even if Zara have an employee handle this e-mail for the company, have them print out an extract of key questions and complaints so Zara can keep it finger on the pulse. Dont look at these e-mails as enemy fire; these are the friends wholl help Zara improve it site. When it spot a question occurring again and again, its a sign that it need to deal with it more fully or more visibly on the site. And, it tells Zara whats important to about visitors. 2. Provide Online Questionnaires Zara might want to create an online questionnaire with which it can gather information from the site visitors. After enough people have completed the survey, it will typically download the data file, import it into Microsoft Access or Excel, and conduct an analysis using queries or cross-tabs, and graphing. An increasing number of companies are offering survey services online. 3. Send Out E-Mail Questionnaires The strength of online forms is the ease with which the data can be collected for analysis. The downside is that online forms are essentially passive, they wait until someone comes to them. E-mail questionnaires, on the other hand, are active; the recipient can fill it out and reply without having to open a web browser. But e-mail questionnaires can be more difficult to analyze quickly. A special program must be developed to harvest information from fields delimited by brackets or some other symbol. If the recipient places an answer outside of the brackets, or gives the wrong kind of answer, the survey may have to be discarded or manually scored. E-mail questionnaires, however, may be the survey of choice because of their immediacy and ease in sending. 4. Use Cookies Strategically Another information gathering strategy is to use cookies. Cookies are tiny pieces of information that can be placed on the site visitors web browser for retrieval later. These are widely used to display banners, keep track of shopping carts, remember passwords, track affiliate referrals, etc. Lets say zara want to learn how many of the people who responded to a certain ad actually made a purchase. One way to do this is to create a special webpage URL for the ad. When someone clicks on the ad URL, they come to the special page where JavaScript code places a cookie on their web browser indicating that they came from a certain ad. When a purchase is made in the site ordering system the cookie (if any) is retrieved and a record is made of the source of the sale. 5. Examine Order Files Another way to learn about visitor shopping patterns is to analyze individual order files as well as summaries. Once a visitor places an order or provides an e-mail address, any information collected about that individual can be used to develop a personal profile. 6. Provide Site Personalization Larger company sites are employing database tools that harvest information about visitors by what products they look at or purchase, which banners they click on, etc. Then this data is merged with other databases providing demographic information by ZIP code, etc. to give a customer profile. 7. Study Your Traffic Logs Considerable data about the customers and their surfing habits can be gained from studying the traffic logs for the website. These can tell us how the visitor came to the site, browser used, route used to surf through the website, most popular pages, domain name of visitors, and much more. 8. Employ JavaScript on Your Site In addition to placing cookies, JavaScript can be programmed to harvest information contained in the visitors web browser, such as plug-ins available, the resolution of his computer monitor, operating system used, and version of browser. The information learn from each of these methods can help Zara gain a clearer picture of those visiting it site. Use the data with integrity; adhere to the privacy policy. But use what we learn about our visitors to fine-tune the website sales and revenues, and we will come out ahead. Careful attention to customer data is a major factor in distinguishing successful from unsuccessful sites. Conclusion As a conclusion, the key to successes of this strategy is the internet to see how best I can figure out a consistence marketing plan. The models are based only in empirical example, and this is likely to be a limit on the ability to generalize for such a complex environment. The plan has been able to analyze competition in the digital marketing plan which point out that Zara has been doing well despite some irregularities and little changes that need to be done. Zara has proved strong in the competitive arena of its business activity; due to it unique way of doing things which gave it a competitive advantage. Globalization challenged companies with the proposition of no national and organizational boundaries; some tools like internet were created in this time change and instability for companies, new technologies has been created in a desperate hurry to cover companies requirements. And Zar It comprises the study of different authors perspectives who have contribute in the digital marketing plan or have done a paper work on Zara clothing.

Prejudice :: essays research papers

Prejudice, the act of judging someone based on outward appearance or social standing. In the 1960’s Harper Lee wrote a book called To Kill a Mockingbird, about prejudice and how hard the times were. In To Kill a Mockingbird, there are many examples of prejudice showing how morally wrong it was. There are several examples of prejudice in the book: Tom Robinson because he is African American, Boo Radley because of his standing in their society, and the Cunningham Family because of how poor they were. The following paragraphs will discuss these examples.   Ã‚  Ã‚  Ã‚  Ã‚  Tom Robinson was one example of prejudice because he was African American. â€Å"‘You felt sorry for her? You felt sorry for her?’ Mr. Gilmer was ready to rise to the ceiling† (Lee, 197). This is when Tom Robinson is on trial for being falsely accused of raping Mayella Ewell. The people thought it was not right for Tom Robinson to feel sorry for Mayella because he was black and she was white. â€Å"Tom, did you rape Mayella Ewell?† (Lee, 196) The fact that Tom was even brought on trial was an act of prejudice. In courts today the case wouldn’t even had made it to court and here they are accusing him anyways. Tom Robinson being convicted was the biggest act of prejudice in his case. There was no evidence against him to convict him with. The only reason he was convicted was because it was a white jury and he was African American. These were examples of racial prejudice which was very prevalent in those times; also common was social prejudice, as in the Cunningham’s case.   Ã‚  Ã‚  Ã‚  Ã‚  The Cunningham family was an example of social prejudice because they were poor. â€Å"Miss Caroline, he’s a Cunningham† (Lee, 20). This is when they are in class and Miss Caroline is trying to give him lunch money. Scout tells her he is poor and won’t be able to pay her back and is too proud to take it. â€Å"He ain’t company, Cal, he’s just a Cunningham† (Lee, 25). They invited Walter back to the house for lunch and he poured syrup all over his food and Scout gets on his case about it. Cal tells her she shouldn’t do that and she implies that it doesn’t matter what they say to him he is just a Cunningham, she is being prejudiced because she knows he is poor. Another reason people are prejudiced to the Cunninghams is because they have to pay with crops.

Privacy in Banking Industry :: essays research papers

How much do trust your bank or other institutions that have access to your financial and personal information? It may be time that all Canadians ask themselves this important question. This is a major issue in today’s world. We are living in the Information Age, and with all the technological advances we experience daily, having access to any kind of information is literally at yours and everybody else’s fingertips. This paper will focus on one of the most significant issues in the news recently that have sparked national interest, which is the issue of Privacy Laws in Canada, specifically within the Banking industry. Privacy issues have taken centre stage in Canada in recent weeks with the public's attention focused on the major privacy breach at the Canadian Imperial Bank of Commerce. As of February 4, 2005, CIBC is now facing a $9 million class action lawsuit from customers whose confidential RRSP and other personal and financial information was made public. A Toronto law firm has filed the suit in the Ontario Superior Court of Justice, after revelations that CIBC had been faxing thousands of their client confidential personal information to unauthorized third-parties and individuals, including a now-famous junkyard in West Virginia. The suit alleges CIBC sent client and other applications over unsecured fax lines to the junkyard between 2002 and 2004 . The documents contained highly personal information including names, addresses, phone numbers, social insurance numbers, bank accounts, GIC numbers and amounts, as well as client credit information. One of people that received this information w as a businessman from West Virginia. Over the past two years, he identified more than 350 Canadian phone numbers that have sent faxes to his fax machine, all of which he believes are CIBC branches. He claims he advised the CIBC of the problem several times, but the faxes continued to come . These CIBC clients entrusted the bank with their sensitive personal information in order to feel secure and to obtain the peace of mind that their financial affairs were protected by a well respected Canadian Bank. The financial information dealt particularly with RRSP plans and other investments which the clients rely on and save for in their retirement years. Rather than bringing them peace of mind that their financial affairs were protected, thousands of people now find that their sensitive information has carelessly been disclosed to unauthorized third-parties and possibly many other random unauthorized civilians.

Warehousing

Lecturer's Comment: 3/3 4 Overall own paragraph structure and logical flow (not cut and paste) 5 Overall grammar and sentence structures 6/6 Lecturers overall comment: 15/15 / 15 All material contained within the thesis, including without limitation text, logos, icons, photographs and all other artwork, is copyright material of Aviation Management College unless otherwise stated. Use may be made of any material contained within the thesis for non-commercial purposes from the copyright holder.Commercial use of material may only be made with the express, prior, written permission of Aviation Management College. Copyright @ Aviation Management College Abstract of thesis presented to the Panel of Aviation Management College In lifetime of the requirement for the Diploma in Flight Operation Management Abstract Aviation Management College Diploma in Flight Operation Management The movement of materials and goods between point of origin and point of use involves storage, transportation, and handling. This is where logistics and warehouse management plays a critical role.The crux Of logistics and warehousing is getting the right goods to the right place at the right time. From production to distribution, manufacturers often have a plant with raw materials on hand and a warehouse nearby where additional materials can e kept. Some manufacturers have central warehouses that feed smaller local warehouses to optimize distribution routes in major markets. Inaccurate information regarding quantities, storage locations, pricing and identification remain the biggest problem in logistics and warehouse management.These inaccuracies may arise from order adjustments, human handling, long processing procedures, miscalculations, lack of automation, or poor management systems. In addition to these problems, businesses have to be concerned with the flow of products and information both within the equines and in the wider supply chain. In order to make products available for end consume rs, businesses must manage their logistics and warehousing in terms of product movement and demand management. They need to know what is selling in the stores in order to both anticipate and respond to changes in demand.Acknowledgements Salaam Shatter and Salaam 1 Malaysia, Compliments to all and sundry, I am very delighted to utter that I have successfully accomplished my assignment with no uncertainties and postponement. During implementing my task, faced some problems but Andre to explain it everything appropriately and intelligently. First of all, I would like to address my big thanks to my lecturer, Madam Maria for choosing me this theme. Without her guidance, might fail to produce my assignment on time. She supported me from the very beginning to generate a good and best result.In addition, would like to express a million thanks to the Director Of Aviation Management College, Captain ABA. Amman Manson for giving me this golden prospect to produce my very own assignment based o n my critical thinking skills and knowledge that have gained throughout my years here in Aviation Management College. Last but not least, thank you to all my fellow friends that bond around with me throughout the whole completion of my project paper 1. They guided me by giving, advising, sharing and also exchanging information and thoughts to produce the best assignment.